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Lobbying by Red Bull Canada Ltd.: its registrations, its lobbyists, the bills it has named and every meeting it has reported with federal office holders since November 2021.

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Corporation

Red Bull Canada Ltd.

Meetings this Parliament
21
With MPs
4
Since Nov 2021
48
Active registrations
1

Most recent reported meeting: Oct 28, 2026.

Registrations in effect

In-house (corporation) In effect since Sep 18, 2026

Filed by Keith Degrace, General Manager

Lobbyists

  • Keith Degrace · General Manager
  • Megan Boyle · Senior Director, Government Affairs
  • Nick Palombo · Manager, Government Affiars

Institutions they may lobby: Agriculture and Agri-Food Canada (AAFC), Canada Border Services Agency (CBSA), Canada Economic Development for Quebec Regions, Canadian Food Inspection Agency (CFIA), Canadian Heritage (PCH), Environment and Climate Change Canada (ECCC), Finance Canada (FIN), Global Affairs Canada (GAC), Health Canada (HC), House of Commons, Innovation, Science and Economic Development Canada (ISED), Intergovernmental Affairs Secretariat (IGA), Invest in Canada Hub, Office of the Quebec Lieutenant, Parks Canada (PC), Prime Minister's Office (PMO), Privy Council Office (PCO), Senate of Canada, Transport Canada (TC), Treasury Board Of Canada Secretariat (TBS)

What they're lobbying on (10)
  • Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.
  • Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs
  • Health Canada's Healthy Eating Strategy - changes to food/beverage labeling and advertising/marketing provisions.
  • Canada Food Guide - As a producer of food products in Canada, Red Bull may comment on elements of a revised Canada Food Guide
  • Partnerships opportunities with respect to promotion of Canada’s natural and cultural heritage sites.
  • Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business.
  • Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events
  • Proposed Approach to Setting Maximum Levels for Vitamins, Mineral Nutrients, and Amino Acids in Beverages, Beverage Mixes and Concentrates, Powders, Bars and Confectionaries Eligible for a Temporary Marketing Authorization in Canada - Advocate for changes in additive levels
  • Food and Drugs Act, labeling and ingredients, supplemented foods
  • Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks. Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada. Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks.

Registration 919622-335967-42. Look it up in the official Registry

Reported meetings

Spreadsheet

  • Reported by Keith Degrace · In-house (corporation)

    Health Canada's Healthy Eating Strategy: Changes to food/beverage labeling and advertising/marketing provisions. Read more

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Trade, tariff and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Jeff Waring · Director of Operations, Privy Council Office (PCO)
    • Carolynne Weir · Senior Policy Advisor, Prime Minister's Office (PMO)

    Health

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Francis Drouin · Member of Parliament, House of Commons

    EnvironmentHealth

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Shawn Driscoll · Stakeholder Relations Advisor, House of Commons
    • Connor MacDonald · Policy Advisor, House of Commons
    • Sam Lilley · Press Secretary, House of Commons

    Economic DevelopmentEnvironmentHealth

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Jean-Philippe Chenier · Senior Policy Ana, Privy Council Office (PCO)
    • Matt DeVlieger · Acting Associate Assistant Secretary, Climate Secretariat, Privy Council Office (PCO)

    Environment

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Celia Lourenco · Associate Assistant Deputy Minister, Health Canada (HC)

    EnvironmentHealth

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Jamie Kippen · Chief of Staff, Health Canada (HC)
    • Nathanielle Morin · Policy Advisor, Health Canada (HC)

    Health

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    and 4 more
    • Elizabeth Cheesbrough · Chief of Staff to the Minister, Treasury Board Of Canada Secretariat (TBS)
    • Karen Vecchio · Member of Parliament, House of Commons
    • Geoff Kennedy · Senior Policy Analyst, Innovation, Science and Economic Development Canada (ISED)
    • Karen McIntyre · Director General, Health Canada (HC)

    Economic DevelopmentEnvironmentHealthTaxation and Finance

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Nathanielle Morin · Senior Policy Advisor, Health Canada (HC)

    Health

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Matt DeVlieger · Director General, Privy Council Office (PCO)

    Economic DevelopmentEnvironmentHealthInternational Trade

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Hilary Peirce · Senior Policy Advisor, Treasury Board Of Canada Secretariat (TBS)

    Economic DevelopmentHealthInternational Trade

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Jamie Kippen · Chief of Staff, Health Canada (HC)
    • Jean-Sebastien Bock · Director of Policy, Health Canada (HC)

    Health

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Viki Ozell-Landry · Director of Operations, Canadian Heritage (PCH)

    HealthSports

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Nathanielle Morin · Policy Advisor, Health Canada (HC)

    Health

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Anson Duran · Policy Advisor, Innovation, Science and Economic Development Canada (ISED)

    Economic DevelopmentHealthInternational Trade

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Chelsea Madryga · Parliamentary Secretary Assistant, Health Canada (HC)

    Economic DevelopmentHealthSportsTourism

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Thomas Potter · Legislative Assistant, House of Commons

    Economic DevelopmentHealthSportsTourism

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • George Chahal · Member of Parliament, House of Commons

    Arts and CultureEconomic DevelopmentHealthSports

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Zachary Nixon · Special Assistant, Regional Affairs Ontario, Global Affairs Canada (GAC)

    Economic DevelopmentHealthInternational Trade

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Yash Dogra · Policy Advisor, Finance Canada (FIN)

    Economic DevelopmentHealthInternational Trade

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Madwa-Nika Cadet · Policy Advisor, Innovation, Science and Economic Development Canada (ISED)

    Economic DevelopmentHealthInternational Trade

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Caitlin Szymberski · Senior Policy Advisor, Treasury Board Of Canada Secretariat (TBS)

    HealthInternational Trade

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Tina Green · Assistant Deputy Minister, Treasury Board Of Canada Secretariat (TBS)
    • Shane Carry · Senior Advisor, Treasury Board Of Canada Secretariat (TBS)

    HealthInternational Trade

    Official report

From the Office of the Commissioner of Lobbying's open data, published November 5, 2026. Reports cover oral, arranged meetings with designated public office holders since November 22, 2021; lobbyists file them by the 15th of the following month. Names of MPs are matched to the current House of Commons, and bills are linked when the lobbyist's own description makes clear which bill it means. Contains information licensed under the Open Data Licence Agreement — Office of the Commissioner of Lobbying. Licence. PolitiKit is independent and is not endorsed by the Commissioner of Lobbying.