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Lobbying by Red Bull Canada Ltd.: its registrations, its lobbyists, the bills it has named and every meeting it has reported with federal office holders since November 2021.

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Corporation

Red Bull Canada Ltd.

Meetings this Parliament
21
With MPs
4
Since Nov 2021
48
Active registrations
1

Most recent reported meeting: Oct 28, 2026.

Registrations in effect

In-house (corporation) In effect since Sep 18, 2026

Filed by Keith Degrace, General Manager

Lobbyists

  • Keith Degrace · General Manager
  • Megan Boyle · Senior Director, Government Affairs
  • Nick Palombo · Manager, Government Affiars

Institutions they may lobby: Agriculture and Agri-Food Canada (AAFC), Canada Border Services Agency (CBSA), Canada Economic Development for Quebec Regions, Canadian Food Inspection Agency (CFIA), Canadian Heritage (PCH), Environment and Climate Change Canada (ECCC), Finance Canada (FIN), Global Affairs Canada (GAC), Health Canada (HC), House of Commons, Innovation, Science and Economic Development Canada (ISED), Intergovernmental Affairs Secretariat (IGA), Invest in Canada Hub, Office of the Quebec Lieutenant, Parks Canada (PC), Prime Minister's Office (PMO), Privy Council Office (PCO), Senate of Canada, Transport Canada (TC), Treasury Board Of Canada Secretariat (TBS)

What they're lobbying on (10)
  • Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.
  • Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs
  • Health Canada's Healthy Eating Strategy - changes to food/beverage labeling and advertising/marketing provisions.
  • Canada Food Guide - As a producer of food products in Canada, Red Bull may comment on elements of a revised Canada Food Guide
  • Partnerships opportunities with respect to promotion of Canada’s natural and cultural heritage sites.
  • Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business.
  • Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events
  • Proposed Approach to Setting Maximum Levels for Vitamins, Mineral Nutrients, and Amino Acids in Beverages, Beverage Mixes and Concentrates, Powders, Bars and Confectionaries Eligible for a Temporary Marketing Authorization in Canada - Advocate for changes in additive levels
  • Food and Drugs Act, labeling and ingredients, supplemented foods
  • Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks. Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada. Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks.

Registration 919622-335967-42. Look it up in the official Registry

Reported meetings

Spreadsheet
  • Reported by Keith Degrace · In-house (corporation)

    • Adam Van Koeverden · Secretary of Sport, Canadian Heritage (PCH)
    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Read more

    Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Robert Pearsall · Member's Assistant, House of Commons
    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Read more

    Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Annahat Kochhar · Policy Advisor, Treasury Board Of Canada Secretariat (TBS)
    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Read more

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Marc Favreau · Director of Operations, House of Commons
    • Nick Sushko · Regional Advisor West and North, House of Commons
    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Read more

    Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Roy Karam · Advisor, Economic and Health System Policy, Health Canada (HC)
    Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks. Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada. Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks. Read more

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Alfred Aziz · Director, Health Canada (HC)
    • jennifer barber · Manager, Health Canada (HC)
    • jeremy fitchell · Manager, Policy, Health Canada (HC)
    Food and Drugs Act, labeling and ingredients, supplemented foods Read more

    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Heath MacDonald · Minister of Agriculture and Agri-Food, Agriculture and Agri-Food Canada (AAFC)
    • Lawrence Hanson · Deputy Minister, Agriculture and Agri-Food Canada (AAFC)
    • Jeremy Keats · Senior Policy Advisor, Agriculture and Agri-Food Canada (AAFC)
    • Jack Lewis · Policy Advisor, Agriculture and Agri-Food Canada (AAFC)
    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Read more

    Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs

    Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Matt LeBrun · Director, Environment and Climate Change Canada (ECCC)
    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Read more

    Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs

    Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Jeannine Ritchot · Assistant Deputy Minister, Privy Council Office (PCO)
    Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs Read more

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business.

    Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs Read more

    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business.

    Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Joyce Boye · Director General, Health Canada (HC)
    • Sean Sunquist · Director, Health Canada (HC)
    • Alfred Aziz · Director, Health Canada (HC)
    • zoe Gillespie · Senior Advisor, Health Canada (HC)
    Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion. Read more

    Proposed Approach to Setting Maximum Levels for Vitamins, Mineral Nutrients, and Amino Acids in Beverages, Beverage Mixes and Concentrates, Powders, Bars and Confectionaries Eligible for a Temporary Marketing Authorization in Canada - Advocate for changes in additive levels

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Samuel Saint-Vincent · Director of Operations, Office of the Quebec Lieutenant
    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Read more

    Partnerships opportunities with respect to promotion of Canada’s natural and cultural heritage sites.

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events

    Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Annahat Kochhar · Policy Advisor, Treasury Board Of Canada Secretariat (TBS)
    • Hosai Zurmati Halim · Senior Policy Advisor, Treasury Board Of Canada Secretariat (TBS)
    Food and Drugs Act, labeling and ingredients, supplemented foods Read more

    Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs

    Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks. Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada. Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks.

    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Roy Karam · Senior Policy Advisor, Health Canada (HC)
    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Read more

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Galen Richardson · Senior Advisor, Stakeholder Relations, Privy Council Office (PCO)
    Food and Drugs Act, labeling and ingredients, supplemented foods Read more

    Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Sarah Jackson · Deputy Chief of Staff and Director of Operations, Transport Canada (TC)
    • James Christie · Director of Policy, Transport Canada (TC)
    Food and Drugs Act, labeling and ingredients, supplemented foods Read more

    Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Julie Dabrusin · Minister of Environment and Climate Change, Environment and Climate Change Canada (ECCC)
    • Dany Drouin · Director General, Plastics and Waste Management Directorate, Environment and Climate Change Canada (ECCC)
    • Isabelle Hurley · Senior Policy Advisor, Environment and Climate Change Canada (ECCC)
    Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs Read more

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Read more

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Trade, tariff and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Roy Karam · Senior Policy Advisor, Health Canada (HC)
    Food and Drugs Act, labeling and ingredients, supplemented foods Read more

    Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks. Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada. Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks.

    Trade, tariff and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Alfred Aziz · Director, Health Canada (HC)
    • Jeremy Fitchell · Manager, Policy & Regulatory Strategies, Health Canada (HC)
    • Christine Rainey · Policy Analyst, Health Canada (HC)
    • Sean Sunquist · Director, Bureau of Policy, Health Canada (HC)
    and 2 more
    • John Field · Chief, Bureau of Chemical Safety, Health Canada (HC)
    • Yasmin Yorish · Food Policy Liaison Officer, Health Canada (HC)
    Food and Drugs Act, labeling and ingredients, supplemented foods Read more

    Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks. Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada. Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks.

    Trade, tariff and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Shaun Chen · Member of Parliament, House of Commons
    Food and Drugs Act, labeling and ingredients, supplemented foods Read more

    Trade, tariff and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    • Michael Mosier · Director, Finance Canada (FIN)
    • Gabriel Williams · Policy Analyst, Finance Canada (FIN)
    Trade, tariff and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    Health Canada's Healthy Eating Strategy: Changes to food/beverage labeling and advertising/marketing provisions. Read more

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Trade, tariff and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    Trade, tariff and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion. Read more

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Health Canada's Healthy Eating Strategy: Changes to food/beverage labeling and advertising/marketing provisions.

    Official report

  • Reported by Keith Degrace · In-house (corporation)

    Health Canada's Healthy Eating Strategy: Changes to food/beverage labeling and advertising/marketing provisions. Read more

    Trade, tariff and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion.

    Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to recycled plastic content and new recycling labelling requirements.

    Food and Drugs Act, labeling and ingredients, supplemented foods

    Official report

From the Office of the Commissioner of Lobbying's open data, published November 5, 2026. Reports cover oral, arranged meetings with designated public office holders since November 22, 2021; lobbyists file them by the 15th of the following month. Names of MPs are matched to the current House of Commons, and bills are linked when the lobbyist's own description makes clear which bill it means. Contains information licensed under the Open Data Licence Agreement — Office of the Commissioner of Lobbying. Licence. PolitiKit is independent and is not endorsed by the Commissioner of Lobbying.