CANADIAN MARKETING ASSOCIATION

Lobbying by CANADIAN MARKETING ASSOCIATION: its registrations, its lobbyists, the bills it has named and every meeting it has reported with federal office holders since November 2021.

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Organization

Meetings this Parliament: 15
With MPs: 2
Since Nov 2021: 53
Active registrations: 1

Most recent reported meeting: Oct 5, 2026.

Registrations in effect

In-house (organization) In effect since Jun 15, 2026 Receives government funding

Filed by Esther Benzie, President & Chief Executive Officer

Lobbyists

Esther Benzie · President and CEO
Esther Li · Senior Manager, Public Policy
Sara Clodman · VP, Public Affairs and Thought Leadership

Institutions they may lobby: Canadian Heritage (PCH), Competition Bureau Canada (COBU), Elections Canada, Employment and Social Development Canada (ESDC), Finance Canada (FIN), Global Affairs Canada (GAC), House of Commons, Immigration, Refugees and Citizenship Canada (IRCC), Innovation, Science and Economic Development Canada (ISED), Intergovernmental Affairs Secretariat (IGA), Justice Canada (JC), Office of the Privacy Commissioner of Canada (OPC), Prime Minister's Office (PMO), Privy Council Office (PCO), Senate of Canada

What they're lobbying on (8)

Discussions on the collection, handling, and use of data by companies and government institutions.
Engagement with government on taxation matters, including proposed digital services tax.
Provide input on immigration and training policies that support Canadians in finding meaningful employment and assist employers in securing skilled workers, particularly in areas such as marketing and AI.
Engage in dialogue on the impact of trade agreements and tariffs, including the CUSMA, on marketing and its’ related services.
Engage in discussions and consultations regarding the evolution of legislation, such as privacy, artificial intelligence and intellectual property laws that impact the competitiveness of marketing practices.
Contribute insights to policy development aimed at growing Canada's digital economy to support competitiveness, including AI activities in the marketing sector.
Engage in discussions regarding the evolution of privacy laws and regulations that impact marketing practices. Our aim is to contribute to the development of policies that effectively protect consumers while supporting innovation and economic growth in Canada's marketing sector.
Competition Act: Discussions with government to ensure competition law and enforcement (with regards to deceptive marketing, misleading advertising provisions, and new measures related to competition in the digital economy) serves marketers and consumers.

Registration 965012-528-57. Look it up in the official Registry

Reported meetings

Spreadsheet

Filed by Alison Simpson (30), Sartaj Sarkaria (11), John Wiltshire (8), Esther Benzie (4).

Mar 20, 2024

Reported by Alison Simpson · In-house (organization)
- Jaxson Khan · Sr Policy Advisor, Innovation, Science and Economic Development Canada (ISED)
Privacy and Access to Information

Official report
Feb 5, 2024

Reported by Alison Simpson · In-house (organization)
- Jill Patterson · Senior Policy Advisor, Innovation, Science and Economic Development Canada (ISED)
- Runa Angus · A/Sr Director, Innovation, Science and Economic Development Canada (ISED)
Consumer IssuesPrivacy and Access to Information

Official report
Nov 29, 2023

Reported by Alison Simpson · In-house (organization)
- Francesco Sorbara · Member of Parliment, House of Commons
Privacy and Access to Information

Official report
Nov 22, 2023

Reported by Alison Simpson · In-house (organization)
- Philippe Dufresne · Privacy Commissioner, Office of the Privacy Commissioner of Canada (OPC)
Science and Technology

Official report
Sep 21, 2023

Reported by Alison Simpson · In-house (organization)
- Samir Chhabra · Director General, Innovation, Science and Economic Development Canada (ISED)
Privacy and Access to InformationScience and Technology

Official report
Apr 25, 2023

Reported by Alison Simpson · In-house (organization)
- Tony Van Bynen · MP, House of Commons
Privacy and Access to Information

Official report
Apr 13, 2023

Reported by Alison Simpson · In-house (organization)
- Philippe Dufresne · Privacy Commissioner, Office of the Privacy Commissioner of Canada (OPC)
Privacy and Access to Information

Official report
Apr 11, 2023

Reported by Alison Simpson · In-house (organization)
- Jaxson Khan · Policy Advisor, Innovation, Science and Economic Development Canada (ISED)
Privacy and Access to Information

Official report
Jan 26, 2023

Reported by Alison Simpson · In-house (organization)
- Jaxson Khan · Policy Advisor, Innovation, Science and Economic Development Canada (ISED)
Privacy and Access to InformationScience and Technology

Official report
Nov 25, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Mark Schaan · Associate Assistant Deputy Minister, Innovation, Science and Economic Development Canada (ISED)
Privacy and Access to InformationScience and Technology

Official report
Nov 25, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Rick Perkins · MP, House of Commons
Privacy and Access to InformationScience and Technology

Official report
Nov 16, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Iqwinder Gaheer · Member of Parliament
Privacy and Access to InformationScience and Technology

Official report
Oct 21, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Amine Karkach · Issues Manager, House of Commons
Privacy and Access to InformationScience and Technology

Official report
Oct 20, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Andrew Scheer · Member of Parliament
Privacy and Access to InformationScience and Technology

Official report
Oct 11, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Eshan Naik · Director, Policy, House of Commons
Privacy and Access to Information

Official report
Sep 28, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Jaxson Khan · Policy Advisor, Innovation, Science and Economic Development Canada (ISED)
Privacy and Access to Information

Official report
Aug 23, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Philippe Dufresne · Privacy Commissioner of Canada, Office of the Privacy Commissioner of Canada (OPC)
- Brent Homan · Deputy Commissioner, Compliance, Office of the Privacy Commissioner of Canada (OPC)
Privacy and Access to Information

Official report
Aug 22, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Philippe Dufresne · Privacy Commissioner of Canada, Office of the Privacy Commissioner of Canada (OPC)
- Brent Homan · Deputy Commissioner, Compliance, Office of the Privacy Commissioner of Canada (OPC)
Privacy and Access to Information

Official report
Jul 28, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Thi Tran · Parliamentary Affairs and Policy Advisor, Innovation, Science and Economic Development Canada (ISED)
- Jaxson Khan · Policy Advisor, Innovation, Science and Economic Development Canada (ISED)
Privacy and Access to InformationScience and Technology

Official report
May 19, 2022

Reported by Sartaj Sarkaria · In-house (organization)
- Holly Duggan · Acting Manager of Stakeholder Relations, House of Commons
Privacy and Access to Information

Official report
Apr 27, 2022

Reported by John Wiltshire · In-house (organization)
- Elizabeth Marshall · Senator, Senate of Canada
- Valérie Wolf · Parliamentary Advisor, Senate of Canada
Privacy and Access to Information

Official report
Apr 21, 2022

Reported by John Wiltshire · In-house (organization)
- Amine Karkach · Issues Manager, House of Commons
Privacy and Access to Information

Official report
Apr 21, 2022

Reported by John Wiltshire · In-house (organization)
- Luis Medina · Parliamentary Advisor, Senate of Canada
Privacy and Access to Information

Official report
Apr 20, 2022

Reported by John Wiltshire · In-house (organization)
- Pierrette Ringuette · Senator, Senate of Canada
- Brigitte Dumond-Filion · Parliamentary Advisor, Senate of Canada
Privacy and Access to Information

Official report
Apr 13, 2022

Reported by John Wiltshire · In-house (organization)
- Jaxson Khan · Policy Advisor, Innovation, Science and Economic Development Canada (ISED)
Privacy and Access to Information

Official report

Bills they've lobbied on

Named in their own descriptions of meetings or of their registration. Their words are quoted below each bill.

Bill C-27 44-1 (previous Parliament) 8 mentions · latest Dec 5, 2024 In registration

“Bill C-27 (Consumer Privacy Protection Act and Artificial Intelligence and Data Act): Discussions with government to ensure a balanced approach to private sector privacy law…”

Who they meet

Since the current Parliament opened.

MPs

Michael Guglielmin Conservative 1
Parm Bains Liberal 1

Institutions

Innovation, Science and Economic Development Canada (ISED)8
House of Commons2
Finance Canada (FIN)2
Employment and Social Development Canada (ESDC)2
Office of the Privacy Commissioner of Canada (OPC)1

From the Office of the Commissioner of Lobbying's open data, published November 5, 2026. Reports cover oral, arranged meetings with designated public office holders since November 22, 2021; lobbyists file them by the 15th of the following month. Names of MPs are matched to the current House of Commons, and bills are linked when the lobbyist's own description makes clear which bill it means. Contains information licensed under the Open Data Licence Agreement — Office of the Commissioner of Lobbying. Licence. PolitiKit is independent and is not endorsed by the Commissioner of Lobbying.