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Lobbying by Diageo Canada: its registrations, its lobbyists, the bills it has named and every meeting it has reported with federal office holders since November 2021.

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Client of a consultant lobbyist

Diageo Canada

Meetings this Parliament
3
With MPs
0
Since Nov 2021
14
Active registrations
1

Most recent reported meeting: Jan 9, 2026.

Who they meet

Since the current Parliament opened.

Institutions

  • Privy Council Office (PCO)2
  • Global Affairs Canada (GAC)1

Registrations in effect

Consultant In effect since Aug 20, 2026

Consultant Steve Van Groningen of PAA Advisory | Conseils

Consultant lobbyists

  • Steve Van Groningen Former designated public office holder

    Formerly Senior Strategic Communications Advisor / Manager of Written Production, Conservative Research Office, House of Commons (2016–2019)

    Formerly Researcher, Special Projects, Conservative Resource Group, House of Commons (2010–2016)

    Formerly Special Assistant, Office of the Chief of Staff, Prime Minister's Office (2009–2010)

  • Steve Van Groningen Former designated public office holder

    Formerly Senior Strategic Communications Advisor / Manager of Written Production, Conservative Research Office, House of Commons (2016–2019)

    Formerly Researcher, Special Projects, Conservative Resource Group, House of Commons (2010–2016)

    Formerly Special Assistant, Office of the Chief of Staff, Prime Minister's Office (2009–2010)

  • Steve Van Groningen Former designated public office holder

    Formerly Senior Strategic Communications Advisor / Manager of Written Production, Conservative Research Office, House of Commons (2016–2019)

    Formerly Researcher, Special Projects, Conservative Resource Group, House of Commons (2010–2016)

    Formerly Special Assistant, Office of the Chief of Staff, Prime Minister's Office (2009–2010)

  • Steve Van Groningen Former designated public office holder

    Formerly Senior Strategic Communications Advisor / Manager of Written Production, Conservative Research Office, House of Commons (2016–2019)

    Formerly Researcher, Special Projects, Conservative Resource Group, House of Commons (2010–2016)

    Formerly Special Assistant, Office of the Chief of Staff, Prime Minister's Office (2009–2010)

  • Steve Van Groningen Former designated public office holder

    Formerly Senior Strategic Communications Advisor / Manager of Written Production, Conservative Research Office, House of Commons (2016–2019)

    Formerly Researcher, Special Projects, Conservative Resource Group, House of Commons (2010–2016)

    Formerly Special Assistant, Office of the Chief of Staff, Prime Minister's Office (2009–2010)

Institutions they may lobby: Environment and Climate Change Canada (ECCC), Federal Economic Development Agency for Southern Ontario (FedDev), Finance Canada (FIN), Global Affairs Canada (GAC), Health Canada (HC), House of Commons, Prime Minister's Office (PMO), Privy Council Office (PCO), Senate of Canada, Transport Canada (TC)

What they're lobbying on (5)
  • • Trade policy as it relates to the import and export of spirits.
  • • Tax policy on alcohol related to the enabling environment and competitiveness of spirits (addressing the impact of the escalator excise tax on the alcohol industry).
  • • Interprovincial trade barriers related to spirits business.
  • • Environmental policy as it relates to the alcohol industry.
  • • Engaging with Health Canada, Public Health Agency of Canada and Foreign Affairs on WHO’s Global Alcohol Strategy and actions undertaken by the industry in Canada to reduce harmful drinking.

Registration 948425-370108-10. Look it up in the official Registry

Reported meetings

Spreadsheet

  • Reported by Steve Van Groningen · Consultant

    • Galen Richardson · Senior Advisor, Stakeholder Relations, Privy Council Office (PCO)
    • Miro Froehlich · Director of Policy, Privy Council Office (PCO)
    • Interprovincial trade barriers related to spirits business.

    Official report

  • Reported by Steve Van Groningen · Consultant

    • Galen Richardson · Senior Advisor, Stakeholder Relations, Privy Council Office (PCO)
    • Trade policy as it relates to the import and export of spirits.

    Official report

  • Reported by Steve Van Groningen · Consultant

    • Matthew Trnkus · Senior Policy Advisor, Global Affairs Canada (GAC)
    • Engaging with Health Canada, Public Health Agency of Canada and Foreign Affairs on WHO’s Global Alcohol Strategy and actions undertaken by the industry in Canada to reduce harmful drinking. Read more

    Official report

  • Reported by Steve Van Groningen · Consultant

    • Interprovincial trade barriers related to spirits business. Read more

    • Environmental policy as it relates to the alcohol industry.

    • Tax policy on alcohol related to the enabling environment and competitiveness of spirits (addressing the impact of the escalator excise tax on the alcohol industry).

    Official report

  • Reported by Steve Van Groningen · Consultant

    • Julie Harb · Senior Policy Advisor, Transport Canada (TC)
    • Trade policy as it relates to the import and export of spirits.

    Official report

  • Reported by Steve Van Groningen · Consultant

    • Aaron Wudrick · Director of Policy, House of Commons
    • Darren Hall · Policy Advisor, House of Commons
    • Bryce McRae · Manager of Stakeholder Relations, House of Commons

    Federal-Provincial RelationsInternational TradeTaxation and Finance

    Official report

  • Reported by Steve Van Groningen · Consultant

    • Dylan Bissonnette · Senior Policy Advisor, Health Canada (HC)

    HealthIndustry

    Official report

  • Reported by Steve Van Groningen · Consultant

    Internal TradeTaxation and Finance

    Official report

  • Reported by Steve Van Groningen · Consultant

    EnvironmentInternal TradeTaxation and Finance

    Official report

  • Reported by Steve Van Groningen · Consultant

    Internal TradeTaxation and Finance

    Official report

  • Reported by Steve Van Groningen · Consultant

    • Jessie Pierre · Director of Policy, Federal Economic Development Agency for Southern Ontario (FedDev)

    EnvironmentInternational Trade

    Official report

  • Reported by Steve Van Groningen · Consultant

    EnvironmentInternal TradeInternational Trade

    Official report

  • Reported by Steve Van Groningen · Consultant

    AgricultureInternational TradeTaxation and Finance

    Official report

  • Reported by Steve Van Groningen · Consultant

    AgricultureEnvironmentInternal TradeInternational TradeTaxation and Finance

    Official report

From the Office of the Commissioner of Lobbying's open data, published November 5, 2026. Reports cover oral, arranged meetings with designated public office holders since November 22, 2021; lobbyists file them by the 15th of the following month. Names of MPs are matched to the current House of Commons, and bills are linked when the lobbyist's own description makes clear which bill it means. Contains information licensed under the Open Data Licence Agreement — Office of the Commissioner of Lobbying. Licence. PolitiKit is independent and is not endorsed by the Commissioner of Lobbying.